THE HERITAGE OF PITERA™

Produced SK-II's first digital Branded Content Film, bringing on board a star-studded team led by Oscar Winning Director Tom Hooper (The King’s Speech), as well as Oscar Winning Composer Mychael Danna (Life of Pi) and nominated Academy Award Winner Danny Cohen (Best Cinematograph, ‘The King’s Speech’). The film received 5.6 Million views just in the first two months, significantly outperforming the client's benchmark for the category.

CLIENT: Procter & Gamble 
BRAND: SK-II
AGENCY: Beacon Japan 
Global CREATIVE DIRECTOR:  Claudia Cristovao
SK-II Global EP: Zora Gabrovsek
Account Management: Noriko Oki 
Film Director: Tom Hooper 
DOP: Danny Cohen
Music: Mychael Danna

JAPAN ACTORS 
Miyu Ando    
Eiko Nagashima  
Hiroya Mortia 
Production House : Infinity UK
Executive Producer: Mark Stothert
Line Producer: Molly Pope 
Japan Support: 21st Century (Georgina Pope)

Oscar winning director Tom Hooper and his DOP Danny Cohen to create this 2 minute film for Japanese beauty brand SK2

Shot in the northern mountains of Japan by Director Tom Hooper (of King's Speech and Les Miserables fame), this spot sees a young girl being told a fairy tale by her grandmother during which she describes a far off land. Here, old brewers have found the secret to youthful hands, a natural ingrediant found  in Sake that is now used in SKII products. As the grandmother tells her tale, the girl is transported there- led by her origami bird through the cherry blossom forests and mountains of Japan.