Yelocentric

Founder & Executive Producer

2001-2012

Yelocentric –boutique film production house worked with some of Asia's leading creative agencies such as Ogilvy & Mather, Leo Burnett, BBDO, Saatchi’s, Dentsu and McCann. This gave Yelocentric exposure to a wide range of leading brands including: Honda, Toyota, Suntory, Celcom/Vodafone, Nestle, Walls, Unilever, Nerolac India, Coca Cola, Kao, Petronas and Ikea.

In addition to TVC production, Zora expanded Yelocentric's offering to encompass the creation, production and management of major arts events. These included Sarawak’s “Rainforest World Music Festival”, an acclaimed 3-day international festival.

 Being a firm believer in embracing all aspects of the visual arts, Zora steered Yelocentric into producing music videos. In the process, created work for leading Malaysian musicians such as Reshmonu, Melissa Indot and Dato Shake.